Transformers: Adventure - Jeffrey Prime

I think it's fair to say that both the toy series and the animated television show follow up to Transformers Prime took the series in a different direction. Transformers Robots in Disguise (known as Transformers: Adventure in Japan) blazed it's own path with a more cartoony, light hearted approach. While I admit it took awhile for the animated show to appeal to me, I was intrigued by the toys from day one. While it was a departure from the what was then considered the norm, I liked the idea of the Decepticons having animal characteristics and traits. I like different and different doesn't always have to be bad. I was happy to see Hasbro trying something different, like they did with Animated years earlier. It didn't appeal to everyone, but that rarely happens anyhow. Just take G1 vs. Beast Wars or G1 vs. "Bayformers"...you get the picture. Rarely do Transformers fans ever agree on anything.

For the longest time Takara (now Takara Tomy) gave their line of Transformers that extra special detail that made their figures stand out against what pretty much everyone else in the world got. For this reason I and may others would import these figures at a premium versus buying the Hasbro versions at local retail. I ended up importing a good chunk of the Adventures series for this very reason, but even if you didn't care for the changes Takara Tomy made or had the income to import them there would occasionally be that one exclusive that would make (some) people open their wallets. For the longest time it was the black repaint of Convoy/Optimus Prime, but with the Adventures line Takara Tomy teamed up with the retail giant, Toys 'R Us for not only one release, but two different releases of a "new" character, affectionately known as Jeffrey Prime.

Jeffrey Prime as you can see is a take off the Toys 'R Us mascot, Jeffrey the giraffe. Takara Tomy used the deluxe class Optimus Prime mold as the base and gave him the "TRU treatment". He was also given a very cool translucent orange Energon axe weapon. Like with all Japanese Transformers, he was given the designate # TAV-EX noting his exclusivity. Jeffrey Prime was released later in the Adventures series, which you can tell by the Prime of Micron subtitle. Unfortunately I've never been able to find a translation of his profile as pictured on the back of the blister card.

At first I wasn't thrilled with this mold as Optimus Prime. I loved the legends class version of the mold, but the deluxe class took a while before I came to appreciate what it had to offer. Most of my opinion is based on the alt mode, but the robot mode itself is pretty good. 

Like with most modern Transformers the articulation is very good. All the limbs are connected with ball and socket joints, giving him fluid movement. By the time Jeffrey Prime was released this mold had already been used several times by both Hasbro and Takara Tomy, however I didn't notice and mold degradation.

The color scheme used is obviously Toys 'R Us colors, mixed in with yellow for Jeffrey the giraffe. They did a great job on the legs and feet giving it the look of a giraffe. What I didn't notice at first however are his orange spots are actually little stars. My only gripe with this mode is the inclusion of stickers on this red and green shoulders. It would have been nice if those designs could have been tampographed to the actual toy. Stickers are so 80s/90s!

The only accessory packaged with Jeffrey Prime is this large translucent orange Energon axe. This axe was included with several different versions of Optimus Prime and even the Adventure exclusive Nemesis Prime, however those versions didn't include the extension handle to make the axe longer. I like the look personally of the longer axe and I'm glad this extra piece was included.

Previously I mentioned having some issues with the alternate mode of this toy and I think you may be able to see why. The vehicle is missing the rear portion of the cab and exposes the hips of the robot. I can almost see an inch worm when I look at this vehicle from the side! Angled the toy does look a little better, but it's still not one of my favorite toys of Prime.

Here in this mode the stickers used on his shoulders are exposed as well. Thankfully they don't encounter any friction with other pieces of plastic during the transformation so the stickers should hold up for a long time...or at least that's what I'm hoping. I was a little surprised there weren't more paint apps on this toys, especially to the areas of the alt mode like the front bumper, headlights or even the wheels. I think those small changes would have really popped and helped the overall look of the alt mode.

Released around the same time in the Adventure line was an EZ Collection version of Jeffrey Prime, simply known as Toys 'R Us Prime. Outside of the differences in the mold used, there are plenty of similarities between the two toys. The one glaring difference however is the color of the cab. While the deluxe version retained the red of Optimus Prime, the legends version keeps the yellow/orange color throughout. Personally I'll take either version as they both look cool in my book.

In robot mode both toys share more of the same look overall, though there are still some minor paint differences that can be seen. The legends version is missing the white paint on the forearms and some yellow trim to the head. The other changes are based on the mold differences between the two toys.

Overall Jeffrey Prime is a fun toy (both versions) and one that I was glad I decided to import. Prices to this day still aren't too bad, with current listings online hovering in the $35-40 range. I'd say it's for completionists or die hard Toys 'R Us fans only however. Looking back at these photos that I took some time ago is a little bittersweet since TRU stores closed in the US, however it also serves as a good reminder of what once was and evokes plenty of childhood memories.