Hasbro is not shy to try something different...even if different has been done before. What am I talking about? The new R.E.D. Series of Transformers. Robot Enhanced Design. If you're a log time fan of the series you may remember Action Masters from the original G1 series...or if you were a fan of what Takara was doing with the franchise over in Japan you may remember the S.F.C. series.
Either way, both Action Masters and S.F.C. figures were non-transformable action figures. You would think Transformers that don't actually transform would be boring or that people wouldn't care for them...and while there are some that could care less these toys do have their fans.
In June of 2020 Hasbro announced the new R.E.D. series of 6 inch non-transformable figures with Optimus Prime and Megatron being in the first wave. The first images that were solicited looked good enough to get me excited (at least for Prime), but it seemed as if it took an eternity before I would see these at local retail. I picked up both Prime and Megatron a good while ago and have been sitting on them. I wasn't sure I was even going to bother with them, but my curiosity got the best of me and I opened Prime.
Starting with the Transformers War for Cybertron Siege series, the packaging for deluxe size figures would be a trapezoid like window box. This packaging design was carried over to the R.E.D. series. The front right side of the box features a slanted corner and some beautiful original artwork. The back of the box features better poses than I could pull off, showing just how articulated the figure is.
The left side of the box features a long window that shows the included accessories. These accessories include two different sets of hands, an Energon axe, Prime's rifle and the Matrix of Leadership. All of these look really nice and are a welcome inclusion.
These images of Prime are straight out of the package. Immediately I felt the soft plastic that was used, especially for the smokestacks on the arms and even the small antenna used on Prime's head. The figure itself looks great, very close the iconic 80's animation model. The colors are spot on, though some may prefer the thighs and waist to be a shade of gray over white. The chest windows are translucent blue and you can see parts of the cavity where the Matrix sits. The Autobot emblem on this shoulder is raised, something that I was not expecting.
The chest windows are hinged on the outer edges, allowing the panels to open up to reveal the Matrix of Leadership. I don't care how many times this feature may have been used on previous versions of Prime, I'll take this feature every time. Knowing Hasbro's track record for repainting figures, I highly expect we'll eventually get a "sleep mode" version in black/gray. This will allow for re-creating that somber scene in the original 1986 animated movie that brought guys like myself to tears.
The default hands that come on the figure are your traditional closed fists, but included are a pair of pointing hands and open hands. These are interchangeable using a 5 mm peg and are fairly easy to switch out. The iconic orange Energon axe works the same way as a fist and can be plugged into to either arm.
With the gimmick if you will being the design of the robot, it makes since that the figures are highly detailed and articulated. Where liberties may have to be taken to account for the transformation of the figure which compromises the look of the robot mode, this obviously isn't a worry for the designers. As such Prime looks fantastic in whatever pose you put him in. Prime features your now standard articulation for a 6 inch action figure. Personally I love the addition of the ankle pivots, however I still have a hard time getting past how large his feet look.
If I didn't have an Optimus Prime collection I'm really not sure if I would have pulled the trigger on this figure. It looks really nice on it's own and even blends in OK with modern Transformers figures. It's scale may not make everyone happy, but scale and Transformers have always had a tumultuous relationship!
I really can't see myself picking up any future R.E.D. Series figures, but I am glad to see what they are doing with the line. The Arcee figure from the Prime series looks fantastic, much nicer than any transforming version would ever look, as does the Beast Wars Cheetor. Certain characters will lend themselves better to this series than others so I'm curious to see where the line goes. In the end though this series just isn't for me, but of course your mileage may vary.