Mattel has recently jumped into the blind package toy market with their release of the new WWE Beast Mode toys. I first saw these in an episode of the Major Wrestling Figure Podcast when they visited Toy Fair. I liked the novel idea and I'm a sucker for trying out a new gimmick at least once, so when I ran across a fresh cash on the shelves of my local Walmart I decided to take a chance.
To open the package you grab the pull tab location on the chains on the right side of the box. There is a perforated section that allows you to rip the top of the box open.
Once you have ripped the top of the packaging off you are left with a orange/red foam like cage sitting in the tray of the box. There is a little instruction sheet/catalog also included. As you can see from the image on the sheet, you are supposed to just rip the cage open by gripping it in one hand and using your other hand to tear open the top. The best way I can describe the material this cage is made out of is it's similar to the Thanostone from Funko's Marvel Battle Ground game/toys. Its soft, but firm and rather easy to sink your fingers into to rip apart.
Once you've ripped open the cage, you'll find your mini WWE Superstar figure inside with it's beast shell. I ended up with The Rock.
The figures stand close to 2.5 inches tall, with the WWE Superstar figure having 4 points of articulation: head, both arms and waist. The beast mode figure is basically a hollow shell that snaps around the wrestler figure. The Rock's beast mode is the Brahma Bull...which if you know anything about the Rock or WWE you would know this makes sense.
The beast mode shell has more sculpted detail than I imagined they would. Sadly there are zero paint apps, just the molded yellow semi-translucent plastic. Personally I love the spiked shoulder armor held up by a chain and a leather strap. The loin cloth completes the look of this minotaur looking creature giving him a very tough, rugged look.
My one gripe with this figure is that the arms look like they are about to pop off. The large sculpted physique of the figure also looks off if you have the arms in any position other than down by the figure's side.
The first series of Beast Mode features some big names, such as Triple H, Daniel Bryan, Becky Lynch and Roman Reigns. Some of the beast figures make sense since they are based on nicknames of the wrestlers, while others seem a little goofy like Daniel Bryan's "Planet Champion" from his earth hugging heal turn time.
This is a goofy, but fun little toy line that I hope catches on with the kids. Priced at $5.99 they are reasonable enough to keep going to back to the well in an effort to land your favorite WWE Superstar. I personally wouldn't mind pulling a Becky Lynch, Braun Strowman or Triple H. So far I've only seen these stocked at Walmart so I'm not sure if they are exclusive to the chain or if other stores are just slow to get new product stocked on the shelves. If you've picked up one of these let me know in the comments what you think about them.