Transformers: Micro Transformer American Rescue

I like to think of myself as a fan that knows a good bit about Transformers.  However every once in awhile I run across something that stumps me.  I wasn't really sure how to label this post as I'm not really sure what I have...other than a Micromaster.  Heck, I don't even remember where I got this from or what I paid.  I'm hoping someone out there reads this and can shed some light on the background of this unique Transformers piece.

As you can tell from this small white box, the toy is a genuine Takara Transformer product from Japan.  It was released in 1996 for what it appears to be 200 yen.  This appears to be the Micromaster Rescue Squad.  It is numbered #03 on the front so I'm guessing these weren't really blind packaged.

I'm assuming the back of the box is generic and was used for all 4 characters.  What puzzles me is the English in the top corner, 'Micro Transformer American Rescue'.  Man this is killing me!  I want to know more about this release!

Top of the box

Side of the box

Inside each box is one Micromaster Transformer and one puzzle piece.  Yeah.  Odd, isn't it?

The puzzle piece is large and made of very thin cardboard.  It appears to make a scene of a downtown city where the rescue themed vehicles are helping the local residents.

The polybagged Transformer doesn't appear to be any different than his American counterpart, Red Hot.  This just adds to my confusion.  Perhaps these aren't part of the Transformers brand after all?  If you know ANYTHING about this release, then please share in the comments.